Posteado por: lestaire | Julio 3, 2008

Nokia’s 4th screen

Enhorabuena a Nokia por este gran anuncio sobre su Nseries y en general sobre la tendencia cada vez más itinerante de internet y medios. No puedo estar más de acuerdo. El futuro (o más bien el presente) es móvil! Bienvenido a la cuarta pantalla.

In the beginning, there was a screen. Millions of us came together in a public place to understand the present, to see visions of the future, sharing emotions, sharing experiences that shaped our lives. Then there was a second screen that connected us to our world, and even to other worlds. It gave us amazing new games to play, made us think, and got us talking. But although this was a world we can all share, the experience itself was becoming private. Then came a 3rd screen that changed the way we worked and played, and became part of something much bigger, the internet. And the revolution happened. We could play new games in new ways. Find new music in new places. New communities, new kinds of communities emerged. But the experience had become individual, even solitary. The sense of community felt real but it was virtual. And then everything changed, and changed forever. Everything came to us in a device that could fit into our pocket, we were back out into the world, we listened to what we loved when we liked. We played where we wanted where we chose. We shared what inspired us with everyone we cared about. We carried all sense of purpose with us. We discovered new people and places and experiences. And the sense of purpose kept growing. It was the end of something, it was the beginning of everything. WELCOME TO THE FOURTH SCREEN.


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